[excerpt from the preface]
These are the first words of my first book. There, I've said it. I am not a marketing guru. I am not a celebrity. I am not even a rockstar businessman with a huge yacht. But I've decided to write this book because it is likely that I do have something of great value to share with you. Something that I've learned through more than a decade and a half of combined research, trial and error and boots-on-the-ground experience. To be honest, it is the latter component which I think is the most valuable and which I hope, will compel the reader to read on.
I, like most people don't know everything. But what I do know, I know well. And more often than not, I've made the mistake of believing that this acquired knowledge, which had become to feel so obvious, was well understood by most, if not all of the people who would care to know it. I am wrong on this, of course. I know I am wrong because I can produce evidence to that effect with almost no effort at all. When I decided to write this book, for example, the domain name for it's title "How to Win with Google" was still available as a .com. I didn't even have to stoop to picking up a .info or .org or .biz. How is it that in 2013, such a phrase was available as a domain name? Still, many more, and better domains exist, unclaimed because people have not yet realized their power, when associated with a well optimized website.
My hope for you is that by reading this book, you will gain a better understanding of how SEO (Search Engine Optimization) works, why it works and how you can achieve maximum benefit. This book is not, by any stretch, the complete compendium of all available knowledge on SEO. It doesn't pretend to be. It is more of a working man's guide to steps you can take to come out on top. It is aimed at helping you to understand easy and inexpensive ways that you can capture a market space and drive sales activity through careful consideration of what it is your best customers are looking for.
This information can be of use to you regardless of your industry and most certainly regardless of your budget. It can help you find your customers and more importantly, help them to to find you.